![]() That's the difference between the PlayStation brand and a computer brand, like Apple." He also expressed Sony's wish to make "PlayStation" a byword for "entertainment computer." "Steve Jobs could slap an Apple logo on the PS3 and sell them for $2,000 each," he said. ![]() Regarding the PS3's high sticker price, Kutaragi explained it was all a matter of brand perception. But we don't step on third-party companies' toes it's more of a friendly rivalry." " we're putting out a considerable amount of content. On the other hand, he confirmed that Sony has no plans to stop releasing first-party software and will continue the policy it has followed for the PlayStation 2. #Sony playstation 2 emulator mac os x fullSony Computer Entertainment president Ken Kutaragi went in depth on SCEI's business model and strategy during the second part of an interview with Japanese site PC Impress Watch.Ĭlarifying Sony's business model for the PlayStation 3, Kutaragi said Sony would be diverging from the traditional model of hardware, content, and royalties-which he referred to as a product of "the Nintendo era." He stated that in regards to the PS3, "our message is clear: hardware is our business." Rather than selling hardware at a loss and compensating with royalties, Sony plans to make the PS3 "a common platform, on which top programmers can realize their full potential." ![]()
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